Defining Reference Design
We’ve seen that it can be done, and we have the tools to make it happen.. Why wait?.
According to Phil Langley, Board Director for Creative Technologies, ‘her industry-leading work sits at the intersection between architecture, design for manufacture (DfMA) and digital innovation.’.Having completed her Master’s Degree at the University of Westminster, Cresser-Brown led the construction phase of The South Terminal Pier 1 at Gatwick Airport, noting that Bryden Wood were using BIM innovatively in its early days.
Basing her case study around the experience, she qualified as an architect in 2012 after completing her RIBA Part III studies, for which she received a distinction..In addition to acting as a mentor for colleagues completing their architectural studies, she has since attended multiple universities as a guest critic, where she has presented cutting-edge Bryden Wood projects..In 2018, Jami ‘led the development of several projects that have pushed the boundaries of traditional architectural design and delivered groundbreaking solutions for both public and private sector clients, particularly in the residential sector,’ says Langley.. Cresser-Brown notes the importance of embracing new technologies and explains that her work leading the ‘Central Logic’ approach at Bryden Wood embeds ‘logic driven methodologies into digital workflows to accelerate design processes at varying scales and across a broad range of sectors.’.
With a goal of working smarter and more efficiently, standardising elements, which can be repeated without being detrimental to the overall design, is a key part of the solution.Ultimately, such a process allows a focus of effort on architectural features which enhance the built environment, says Jami.. She is currently working with the Creative Technologies team on two such projects.
The first is a web app to accelerate the design of precision manufactured housing in London for the Greater London Authority (GLA).
It allows users to create intelligent models within a 3D context, based on government space standards and DfMA rationale.Initial capital costs and whole-life costs will always be important, but all of the various value metrics and value drivers need to be considered alongside them..
Therefore, another solution which might evolve in the process of transforming construction would be the creation of a digital marketplace.Such a scenario would stipulate certain quality and ethical thresholds for supplier participation.
It could be similar to an Amazon model, but with products, sub-assemblies and systems supporting and providing value-driven data.The data would reflect jobs supported, social value delivered, net-zero carbon emissions facilitated, safety promoted, as well as compliance with regulations and standards..